In today’s dynamically charged world, having a digital presence is a prerequisite for brands of all sizes and types. And this is why the use of websites has become pretty much common in the industry. But most of the times marketers choose to go with websites that lack quality. So, how to determine that your website is appealing in terms of functionality and visibility before you consult a professional web design company? Let’s take a look at 7 important characteristics of a good website. 1. Sensibly designed One of the foremost things anyone will look for on a website is the design. A visually pleasing website will not only satisfy over analysis by internal teams, but also entice visitors when they land on the website itself. A well designed website is also more likely to appeal to search engines for ranking. In fact, there are various design decisions you can mess up to negatively impact your search engine visibility. 2. Easy for the user User Experience (UX) design has become a hot topic the past several years, and for extremely important reasons. What is the purpose of having a website in the first place? What do you want people to do on your site? UX plays a key role in helping visitors, use, understand, and stick around on your company website. There are several levels of UX that absolutely must be balanced with design if you want the website to provide value. 3. Optimized for Google Search Considering the rising traffic on Google, getting your site optimized for search engines is very important. Make sure that the keywords and content on your site are optimized to align with terminology that real people try to find. Look for a professional web design company that can also take care of SEO and other internet marketing-related work. 4. Optimized for mobile traffic Over the past few years, mobile browsing has finally exceeded desktop browsing in total volume of searches. If you have been putting off optimization for mobile traffic, you are already behind the curve. Today, it is generally accepted that responsive is the better option. Google has even come out and publicly recommended it. So don’t waffle on it, just go make your website responsive and reap the benefits. 5. Social sharing Social can drive a large volume of traffic, and that includes both social networks and social bookmarking-types of services. It’s also worth noting that your reach on social media can positively impact your search ranking. 6. Clearly defined business location Did you realize that Google’s local ranking algorithm works completely separately from the organic SERPs? It’s not sufficient just to create an SEO-friendly website. You also need to spoon feed the search engines the information they need to rank you in the local region. 7. Clearly defined call to action Do you know what the purpose of your website is? Do you make that clear to readers? If your website simply pitches product but never asks the reader to do anything, they may do what you ask – nothing. Make sure you have clear calls to action (CTAs) on the site.