They say a picture is worth a thousand words. Combining visuals and text to form a compelling message, however, is a skill that only a few have. Enter the graphic designer. What a Graphic Design Company Does In the ever-growing, cut-throat world of marketing, one of the best ways to make your brand stand out among fierce competition is to create a solid brand identity by investing in graphic design. A competent graphic design company in Indiana will take over the entire aspect of design to provide a strong brand image that is consistent across media, from online to print. Graphic designers usually begin the process of design by establishing a strategy, defining the company’s goals and outlining the message that the brand wants to send out. This message is then developed into a brand identity, a visual communication of the brand’s message, in the form of the company’s website, logo, interior design, packaging, stationery and any other aspect that is representative of the company. Lastly, a graphic design company may also be involved in social media marketing campaigns, ensuring that the same brand identity is communicated consistently throughout all platforms. How Do I Find the Right Graphic Designer? Small and medium business owners might find it challenging to look for the right Indiana graphic design company, especially if you don’t know much about the design industry. A few pointers to keep in mind are to firstly, look for a company that is easy to work with, one that understands your business and target audience clearly, and the message that you would like your brand to communicate. Review the graphic design firm’s past work to evaluate their skill and experience level, especially in the area your company is involved in. Be clear on logistics such as timeframe, and upfront on budget considerations. Small and medium businesses could do well to work with freelance graphic designers, who are much more reasonable with their rates and can work on a flexible budget. Is Investing in Graphic Design Worth It? New businesses who haven’t worked with a graphic design company in Indiana before might feel that graphic design is not worth the investment. However, when you consider how challenging it can be to translate your company’s image and unique message into a recognizable brand and logo, you will appreciate the impressive skill sets that graphic designers have. The output of graphic design – a logo, website, or brochure, is the bridge that connects a company with its audience; how effectively that audience relates to the story the company is telling is a measure of the expertise of the Indiana graphic design company that did the design. In the end, it’s about making your company stand out for its uniqueness. A graphic design company that understands what this uniqueness is, and is able to tell a powerful story around it, is ultimately the best one for you.