Magento is one of the best eCommerce platforms known today. It is an open-source platform that lets developers and business owners easily manage the online shopping cart, control the overall appearance of the store, manage the functionalities, and content of the store. Magento allows full customisation, which is an added plus point. But, just like using many other frameworks, platforms, and programming languages, developers tend to make certain mistakes while working with Magento as well. Building a flawless, high performance, and bug-free site is important no matter what type and level of business you are building the site. For this, you need to avoid a few common mistakes every time. An experienced Magento developer has shared a few mistakes to avoid during Magento store development here. Using the default setting: Using a default homepage is a very common mistake that you must avoid. Just ask yourself, have you ever seen any successful e-store still now that has ‘home’ written as the title of its homepage? Maybe, years back a few sites had but Google’s new algorithm now requires a primary keyword and a secondary keyword for writing and setting the title of the home page of the store. Using default descriptions or settings is what kills the interest of the customers, gives them a bad online shopping experience, and lowers the search engine ranking as well. Using SEO-friendly and fresh content, descriptions, and meta tags instead. You can even use the name of your brand as the title of the homepage. Poor choice of theme: Magento comes with a plethora of themes to make different types of e-stores visually appealing. But you need to choose the theme keeping many things in mind. You just can’t pick any. Choosing a bad theme for your site can spoil the storefront. And a bad UI will never be able to attract users. To avoid such a situation, it’s important to use a simple and user-friendly theme that offers ample customisation options too without letting the site go slow. Make sure whichever theme you are choosing matches your brand, business type, and your product categories. A good theme can give the users an amazing shopping experience, enabling them to easily navigate the store. Layered navigation issues: In the case of layered navigation, different products of different categories are put and placed on one single page. This makes the design too congested. Because of the layered navigation system, most of the time, users face overlapped images and content. This slows down the loading speed as well. Such messed up designs can even result in sales reduction as more customers will tend to leave using the store. Using Ajax filtering and the use of search engine crawlers can help you to avoid such issues during store development with Magento. Navigation is one of the most significant aspects of an e-store. A customer should be able to easily navigate the store and find whatever they want from the store. Everything should be well organised including the products, the categories, etc. Keep it simple to make it usable for everyone. That’s what can keep the users stuck to your store for a long time. Shared resources & server: Technically, Magento stores can be easily shared with other websites and stores on the server. But you need to avoid this to keep up your brand’s reputation. Avoiding this can speed up the loading time of the store as well and can keep the store more secure against threats and hackers. Configure the site to another server. PHP5 and MySQL are highly recommended. An unresponsive site: A responsive store will automatically adjust itself with the screen size of the device you are using. This is one of the most important features of a successful e-store. Avoid making an unresponsive site always to make it device compatible and look the same no matter what device the user is handling, a mobile of any model or brand, a tablet, a laptop, or a desktop. Avoiding all these mistakes is necessary to end up successfully with a bug-free, high performing, and a flawless Magento store.